154 is a miscellaneous goods brand for climbers looking for small happiness in their daily lives.
With the idea of spreading the happiness of small accomplishments, we create various products and conduct related promotions. Meet 154's small exhibitions on the streets.
With the idea of spreading the happiness of small accomplishments, we create various products and conduct related promotions. Meet 154's small exhibitions on the streets.
Climbing Bags
Introducing the Climbing Bag. Made from cypress plywood, the Climbing Bag is given to all 154 Partners.
Inside the climbing bag is a custom holder for consumers, a 154 branded book, and a 154 partner t-shirt. When you open the climbing bag, you'll find your own little crag. Feel free to slip your custom hold through the holes in the cypress plywood to test the grip or imagine what your climbing hold will look like on a rock wall.
Introducing the Climbing Bag. Made from cypress plywood, the Climbing Bag is given to all 154 Partners.
Inside the climbing bag is a custom holder for consumers, a 154 branded book, and a 154 partner t-shirt. When you open the climbing bag, you'll find your own little crag. Feel free to slip your custom hold through the holes in the cypress plywood to test the grip or imagine what your climbing hold will look like on a rock wall.
A small pop-up in the city center
In addition to the high interest in climbing, we organize pop-up stores in urban centers for consumers who may feel intimidated by the high barriers to entry. We unfold a small climbing bag one by one, and wherever it is, it becomes a pop-up store.
In addition to the high interest in climbing, we organize pop-up stores in urban centers for consumers who may feel intimidated by the high barriers to entry. We unfold a small climbing bag one by one, and wherever it is, it becomes a pop-up store.
The logo utilizes an abbreviation based on the first letters of the Routine climbers. 154 Routine Climbers is meant to support our customers as they successfully navigate various life challenges outside of the climbing wall. We used bright colors to celebrate the small achievements of climbers.
This pattern is an illustration of climbing holds, each symbolizing love, health, death, dreams, and study. This pattern and the modules used in it have become the graphic motif for 154 Everyday Climbers and are utilized in various package designs.
